The Mavericks brand and its powerhouse big wave surfing competition, Mavericks Invitational, is thrilled to announce its partnership with Cartel Management Inc. Cartel has committed to a defined long term partnership, to develop, produce and re-format the most prestigious big wave surfing event in the world.
Through strategic development of Mavericks’ national imprint and global presence, Cartel Management will catapult the coveted Mavericks’ identity into the leader of not only surfing, but also the forerunner of must-see action sports.
“With this new partnership, Cartel Management is gearing up to create the new standard, assembling the world’s greatest athletes at the most demanding and dangerous big wave on the planet and delivering it for the world to experience at the highest level.”- Jeff Clark, Mavericks
Griffin Guess, owner of Cartel Management, initially met with the Mavericks Invitational team to protect the athletes’ interests and to advance their personal equity in big wave surfing. With expertise in creative arts, talent management, entertainment media and marketing of top premium brands, Guess’s group pairs naturally with Mavericks’ exponential possibilities.
“Mavericks and its talent deserve this innovation and respect. Now is the time to harness its power for the world to experience. These athletes amaze me with each wave ridden; I am honored to take on such an empowering responsibility. I look forward to celebrating these artists of big wave surfing through showcasing the most important wave in history.” – Griffin Guess, Cartel
By prioritizing athletes, entertainment and community, the partnership will keep the authenticity of Mavericks and its strong hold on big wave surfing intact while creating a premium entertainment sports platform that will raise the bar of viewership experience and brand quality.
Cartel Management promises to bring a modern-event structure and media framework that will keep the talent and the wave in the spotlight. Cartel plans to deliver blue chip sponsorships, national broadcast partnerships, digital media activations and enhanced global marketing
strategies that will provide the ultimate experience for fans while building the brand equity for Mavericks and the Mavericks Invitational.
About Cartel Management:
Cartel Management is a boutique management firm, creative agency and production entity. Clients range from Harley-Davidson, Diageo, Apple, the NFL, Unilever and other brands of mention. Cartel Management’s talent division represents professional athletes, supermodels, actors and musicians. Incorporated in 2007, Griffin Guess and his creative team innovate properties, develop brand content and strengthen the marketing efforts of their clients or properties owned.